The fashion icon Edward Enninful discusses Today's Society: 'A Decline in Tolerance' Compared to the Nineties.
A chance encounter on the London Underground in 1988 changed forever the trajectory of a teenage Ghanaian arrival to Britain. Discovered for modeling, Edward Enninful was rapidly ushered into the London's vibrant 1990s artistic milieu, evolving from mannequin to stylist and, while still a teenager, becoming the fashion director of the publication i-D.
"It was the peak of the Britart scene – Tracey Emin, Jay Jopling. I met Kate Moss at a casting," he states. "Then Naomi Campbell for a cover, and I understood we’d be kindred spirits. We all mixed across disciplines. Friday bled into Saturday into Sunday. I yearn for that energy."
If Enninful sounds wistful, he is far from alone. Lately, a longing look back of the 1990s has grown intense. However over the last thirty years, Enninful feels a significant change. "In my view, we’re less tolerant now than we were in the 90s," he says. "This isn't just this country – it’s a global phenomenon."
Shifting Attitudes
This change is increasingly evident: the rise of far-right politics, the backlash against social awareness, and the reassertion of narrow beauty standards. Where once there was the hope of the previous decade, now a more divisive political personality appears as a possible leader. Even, the Union Jack, once an badge of national pride, has sparked debate once more.
In Enninful's view, the solution has long been to celebrate culture in all its multifaceted forms. This was the driving force behind his landmark issue as editor of British Vogue in 2017, which served as a snapshot of modern Britain, featuring a diverse array of cultural icons from music.
"Individuals with a platform should employ it," he asserts, discussing those publishing choices. "There is much discussion about immigration; I wouldn't be here if Britain hadn't been a open country, if it did not offer my family a refuge and an education. That’s the Britain I cherished. I believe this phase will end."
Hope in the Next Generation
He takes comfort in the youth of today: "They’re much more aware than we were. They discuss implicit prejudice – I had no concept what that was."
Those early experiences would define a groundbreaking career marked by boldness and inclusivity. Enninful broke barriers as the first male, first Black editor, first gay man, and first disabled gay man of colour to assume the editorship at British Vogue. His leadership featured diverse covers showcasing people of diverse backgrounds, plus-sized women, older individuals, and individuals from all walks of life. Importantly, sales rose.
"Ignoring large portions of the population, it’s more than that you’re excluding people – it’s a poor strategy," he emphasises.
A New Chapter as a 'Disruptor'
He has since founded his agency EE72 and its accompanying magazine, 72, his premier initiative since departing his previous role. He states his aim to continue being a "innovator".
"My nature is to challenge the status quo. I was born and raised in a place where Black professionals were the norm – the physicians, the attorneys, the leader. Then we arrived in England, without funds, and I became the 'other'. I was very shy. My teachers predicted I’d have no future. Me and my brothers were stopped by the police the Sus laws … all that gave me a dual identity between worlds."
Defying the stereotype of fashion editors as brash and temperamental, Enninful is measured in tone and projects peace. His path has included its share of adversity, including openly discussed battles with depression and addiction.
He has also faced significant health challenges, having undergone several surgeries on his eyes, leading to partial sight. "I was in such a time of fear for two years, not working, terrified I was going to go blind. It’s similar to PTSD; you just live in fear 24/7. I prayed, if this ever passes, I’m just going to do everything that I was so afraid to do. I’m not going to confine myself to just being an editor or a figure in fashion."
The Tate Britain Exhibition
This determination to fit into a box has inspired him outside the realm that built his career. He is now organising a seminal 1990s exhibition at Tate Britain, featuring work by a group of defining artists and photographers from the era. The show, he explains, aims to capture the decade's interdisciplinary energy – and highlight those who weren't given adequate attention at the time.
"Galleries sometimes neglected to shine a light on the right artists because they lacked the expected background," he comments.
This project itself uses a unique strategy, eschewing traditional advertising in favour of partnership-based projects. "We ask, what can we achieve in partnership? Is it an event, a podcast? The magazine is a piece within a larger creative platform."
An Unstoppable Drive
Today, Enninful is regarded as one of the world's most respected creative power brokers. His journey, he feels, is a demonstration to the power of defying expectations.
What would the Edward of the 90s think of the Edward of today? He smiles. "He’d be in shock, but he’d be impressed. In those days I was a rebel. I never imagined institutions like Tate were necessarily for me."
He pauses. "Gratitude is key. We fled, we left our homeland. I nearly lost my vision. So there is no room for fear. People have counted me out my entire life. But no obstacle is too great once I’ve decided to do something."